Orbit AI
SaaS Platform
Overview
Orbit AI, a machine learning startup, partnered with us to overhaul their dashboard UX. Their core tech was strong, but the interface was overwhelming for clients new to AI workflows.
Client:
Orbit Intelligence
Year:
2023
Category:
UI/UX
/
AI SaaS
Location:
New York, NY
The Challenge
Orbit’s interface was cluttered with technical jargon, buried insights, and poor data visualization. Users struggled to find meaning in the data, reducing activation and retention.
Complex dashboard UI
Weak onboarding for non-technical users
Inconsistent iconography and component logic
Low insight discovery rate
The Solution
We streamlined the user journey, simplified terms, and integrated intelligent tooltips. Dashboards were redesigned with visual clarity in mind — using charts, cards, and animations to highlight insights.
The Result
User adoption improved, and clients now feel empowered to explore and act on insights without friction.
Client feedback
